Match Geographical Data And Business Data With Fusion Tables

Nowadays,in order to be competitive and profitable, businesses need access to a tremendous amount of data from a variety of sources. Yet, actually making use of that information can be incredibly difficult to do even if your company has access to all the required data. Vast databases filled to the brim with business and geographical data can be as incomprehensible as trying to decipher the text on an ancient Sumerian clay tablet, but it doesn't have to be that way. You can use Google Fusion Tables to match business data with geographical data. Why does this important?

Identify Trends in Your Industry or Business

As a business owner, it's essential that you capitalize on trends within your industry or within your company. For example, purchasing patterns for clients or customers can help you identify areas that need to be expanded, marketing directions, potential new products or services, and much, much more. However, identifying those trends based solely off your business data can be more than difficult.

By using Fusion Tables to match business data with geographical data, you can easily get the "big picture" and identify trends. For instance, you are able to identify purchasing trends or patterns within specific geographic areas ranging from countries to states, to counties and even individual regions, towns or neighborhoods within those counties.

Why Does It Matter?

You might be wondering why using Fusion Tables matter to your business. Here's the key - You are able to combine business data with geographical data by using Fusion Tables to create a visual representation of essential information that is immediately usable and of tremendous significance for your specific business.

It is about more than mere data organization or management. It is about giving your business an edge within your niche or industry. It is about developing vital visual tools that can lead directly to greater stability, financial growth, and the potential for profitability.

One of the ways that this works is by providing your business with myriad display possibilities. Let's say you can combine your business and geographic data into an actual map that displays pertinent, relevant data per geographic region. However, you can combine data into an easily managed spreadsheet format that displays what you want, when you choose filters, specific and aggregations column views depending on your needs at that time within a single document. That ensure you can make use of charts, graphs, motion charts, intensity maps and eliminates the need to use multiple documents in presentations, and more.

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Godfrey Ko, website software developer since 1996. Developed Internet software including a flash website builder, interactive map builder and flash video player, with website at http://www.faico.net/

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