Choosing the Right Domain Name

Choosing the right domain name plays an important part in the success of any online business or website, as the domain name is how people will remember a website. There is a subtle psychology to choosing the right domain name, as how else could you explain the reason that Monster.com and Amazon.com are so much more popular than Jobs.com and Books.com? Understanding the importance of choosing the correct domain name is important, and below you will find a list of tips that will help you to choose the best domain name for your website.

Tips for Choosing the Right Domain Name"

Think of the main keywords for your website, and include the best keyword in your domain name. Play around with the best keyword pairs until you can find a good pairing that will not only attract search engine attention, but will also stick in the minds of those who see it.

Making the domain different than the rest is another great way to place it in people's minds. You don't have to use the keywords that relate to your website's purpose, but you can use your name, the name of your company, or something else that sets you apart. After all, as in the examples given above, a unique domain name often sticks in people's minds far after a generic one has been forgotten.

A surprising number of people settle for .net or a website ending other than .com, but the success of these websites is rare. The best website domains are those that end in .com, so try to create a domain name with .com in the end. You may need to search for a good domain name, as many of the best .com names are already taken.

The best domain names are the ones that are easiest to type. Few people use the Q, Z, W, X, and P keys when typing casually, as they are harder to reach. In order to make your domain name easier to remember, try to avoid using these keys. Also, try to avoid the horizontal line or " - " as much as possible when connecting a string of words, as it just makes it harder to type and people are likely to forget to type them and will be sent straight to your competitor's website.

The best website domain names are the ones that can be remembered easily, such as Amazon, Monster, Google, etc. These domain names stick in your head, and that is what you want your domain to do if you want it to succeed.

The shorter the names are, the easier they will be to remember. For example, Overstock.com is a much better domain name than everythingwecouldntsell.com, as it is much easier to remember. The catchier and shorter a name is, the more likely it will be to stick.

Make sure that your domain name brands your website rather than just creates a name. The more unique your website domain name, the more likely people are to remember your unique brand of website when they are looking for information or products.

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