If used correctly, a blog can be a powerful tool for any business website, whether they are ecommerce, corporate or a charity. Blogs are also great for search engine optimisation (SEO) as they contain new content which search engines love.
Customer relationships
Blogs are used for personal reasons but businesses have now realised the power of blog and are using these to attract new customers as well as maintaining interest from existing customers. If you want to know what your existing customers think or are looking for ways to reward their loyalty then start a blog. Customers like to feel that they are valued, that they trust a business and can rely upon it to provide a top quality service. After all, it takes a long time to build your reputation but only a short time to lose it! So use a blog to give your customers what they need and they will repay this hundredfold.
Develop a strategy
It is important to have a plan before implanting a blog on your company website. Think about who is your target audience is and what you will say to them. Why do you want a blog and what are the aims and objectives of using it. Is it to get more customers? Ask for feedback about a new product or service? Increase your visibility or promote your business in general?
Devise a strategy and measure the results as part of your overall marketing plan.
Avoid the hard sell
If you are always on transmit and try to sell each time you use your blog then this will have the effect of alienating your customers. Why not engage with them in different ways such as sharing a link to an interesting article, offering advice, e.g. top tips or asking them for their opinion about a product or service. If you are looking to form relationships with new suppliers then offer advice, support or information which will help them. Demonstrate your expertise and you will soon become known as the business to go to. With any luck your customers will recommend you to their friends that will increase your exposure and establish your credibility. And credibility building is very important in today's market.
Blog software
There are many types of software you can use to create a blog which includes WordPress, TypePad, Blogger and Movable Type but the list is endless. Try a few until you find the one that suits you but remember you need to commit to this on a regular basis.
So get blogging!
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Adaptive Consultancy is an online marketing company who specialise in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. http://www.adaptiveconsultancy.com/internet-marketing-company
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