Why should this matter and can it really have an effect on the number of eBooks that you actually sell? You have to understand and appreciate that the asking price that a prospect sees means quite a bit more than just the amount required to purchase your product or service. A factor to take into consideration is what does the price that you have set for your offer intimate about you and your product?
The price that you determine for your eBook will give a perception of its relative value or even lack of it in the mind of the prospect. The price that is asked can create the effect of lending an air of authority to you and the product itself. Yet if it appears just too cheap then a prospect could come to the decision that the value of it is not worth the price. If it promises to solve a big problem yet costs very little, it leaves a question, even doubt in the prospect's mind.
If you want to establish yourself as an authority figure in the niche, then low pricing could give the impression that whilst you portray yourself as the person to go to, you appear not to value the information you are making available through offering it at a relatively low price in comparison with the competition. If you can demonstrate and prove that your product or service solves a problem or is of great use then prospects will be very likely to be willing to pay more than you might have first realised. If you decide to price low, this can have the effect of deterring some from buying as it will raise in their mind the issue of quality and value. A higher price can convey an air of authority, authenticity, quality and the real answers that customers having been searching for.
Another factor to consider for how to sell an eBook using the correct price is there is also the case that some customers will only buy a product because it is a certain high price. They are only interested in having the best, the premium product. You may well ask why that may be the case, the answer being is that they can. They are on the lookout for the best and will not have any hesitation to pay top price. Whilst it may only be a humble digital product that you are selling, you have the ability to make it into a very lucrative digital product.
A major factor for attracting the customers willing to pay a higher price is to offer a premium edition of your standard product. You may offer the eBook and some bonuses as the standard offer, yet how about creating a premium package that contains further bonuses, yet make sure they represent real value. There will always be those in your niche that will want to buy the premium product because it exists and they can buy it.
So for how to sell an eBook, you do need to take some time and ensure that your pricing model reflects the exact image that you wish to portray in your chosen market, not forgetting to offer varying price levels to satisfy the spectrum of ready to buy customers.
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At last, all the answers to need for how to write an eBook. What do you write about, how are eBooks created, how do you market them are all answered plus much, much more as you will discover exactly how to set up and run a niche internet business selling eBooks. I used NewPowereBooks and you can read my full review at http://tinyurl.com/459mg7h
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