If you are wanting to promote your business online in order to connect to new prospects to buy your affiliate products or even your own products, then you're in the right place. You can actually make a lot of ground in the marketing of your business for either a low cost or free. Here are some pointers to get you started:
Create your own website. Websites don't have to be expensive to create. There are many sites that will provide you with the means to make your own website for free. It might mean that you have to compromise on whether you have your own URL and whether you have advertising of other products or services on your site. For just £30 you can create a website using a site like MrSite.com that will do wonder to promote your business. For this small sum, you will get a URL and a website - the other cost to you will be the time it takes to familiarise yourself with what you need to do to create the pages and use the software. Remember that you'll also need to create these pages so that your site looks and feels professional:
1) About Page - use this page to give some insight into yourself and why you have set up the website or business. It will help people connect and relate to you and is a key element that will promote your business.
2) Your products or services - provide samples of what you offer. This will give people more information on your goods through promotion.
3) Testimonials - this will be your proof on why it's safe and trustworthy to use your goods or services. Ask for a quote from your happy and satisfied customers on what they liked about doing business with you.
Optimise your site for the search engines.
Proactively telling the search engines about your site will pay dividends when you gain more traffic that could result in more sales. Google is the top dog of search engines and currently has 95% of all internet search traffic. You can also spend time learning about how to add search keywords to your site so that you will appear on search engine results pages. For effective results, you should also learn about link building and put a plan in place so that you can promote your business successfully.
Discussion forums.
There are many forums online that will provide a meeting place for you to build some relationships and connections with prospects. There will no doubt be a few for the area of business that you operate in, and sites such as LinkedIn offer groups. Join a few groups and then start interacting in a helpful and positive manner and you'll soon make yourself known.
Social networking.
Sites such as Twitter, Facebook and LinkedIn can all help to drive traffic to your site. Make people aware of your services and provide timely and useful information on your niche for best results. It's also a good move to add icons that provide the link through to your profiles on your website. This way people can click through and connect to you for a longer term relationship.
Using any of these methods, provides a great start for your marketing efforts. My last piece of advice is to draw up a marketing plan on a spreadsheet. This will give you a direction and a roadmap that will help to promote your business.
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Andrew Holtom is an experienced and accomplished internet marketer. If you are looking for an easy way to get started with affiliate marketing, internet marketing or how to promote an online business, visit http://www.webmarketinformation.com and get your free 94 page guide to starting your own online business.
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