Top Tips For Designing Your Company's Printed T-Shirts

When you've worked hard to build an operation you're proud of, it's natural to want to share it with the world. When that operation is your business, sharing has the added benefit of bringing more customers through your doors. That's why showing off with well-designed printed t-shirts is a profitable, head-turning way to showcase your company. Printed t-shirts become moving billboards and living endorsements for your business when you incorporate key design strategies. Turn to the following tips to make your tees a success:

Choose Colours With Care

Colour has a potent emotional impact on people. Think carefully about the branding of your company and the mood you wish to convey. Colours like red and black are strong, often masculine colours that communicate boldness. Conversely, softer colours like yellow or peach may suggest warmth, comfort, or relaxation. Depending on whether your business is a competitive one, like finance, or a therapeutic one, like chiropractic clinics- you may want to choose the colour scheme accordingly. Another important colour consideration is preserving continuity in your branding efforts. If your logo or website prominently features a specific colour profile, it is wise to consider echoing that within your tee shirts' designs.

Keep Your Message Simple

Since your wearer is a sort of billboard in motion, it's advisable to keep your design clean-looking with an easily readable font. It can be tempting to fill all available space with details like addresses and business hours, but in truth, most people will not be able to absorb that much information. To capitalize on your printed t-shirts' advertising potential, avoid clutter at all costs. You need merely to inspire enough curiosity to drive viewers to your website or phone listing. It's much more effective to include a compelling but brief message, like a slogan, and a memorable logo. When a logo has a streamlined, visually appealing design, it will instantly be imprinted within the memories of people who see it. Compound that with a message that inspires an emotional response, like laughter, and your t-shirt will be unforgettable.

Use Fonts That Appeal To Your Target Demographic

Many hours of deliberation are spent by graphic designers and campaign managers when designing tee shirts for political candidates and celebrities. Unique fonts communicate a strong message about your brand. Take a cue from those branding experts, and consider for a moment the different text fonts you might expect to see for a spa versus a heavy metal band. What kind of script would you expect to see on signs for an upscale wine bar versus a casual sports pub? Choosing text styles that reinforce your brand message will increase the impact you have on potential clients' memories. The next time they're wondering who to call for the type of product or service you offer, you want them to instantly conjure up your brand imagery. Consider this strongly in your t-shirt design.

In summary, custom printed tee shirts are a fun, effective way to promote your business. Whether they'll grace the backs of your favourite local football team, or become a simple token of thanks for loyal customers, their potential as promotional items is limited only by imagination. When you combine your creativity with the tips in this article, you'll truly get the most out of your investment.

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