Link Building - At The Core Of SEO Marketing

Link building is by far a force to be reckoned with in the world of SEO. Links form the fabric of the web, weaving it together into a unified whole. Being a success online is really just a popularity contest - the websites with many more links tend to fare better in the search engine rankings. Therefore, when one site has high link popularity, the search engines will place it higher in their search engine results pages (SERPs).

Because every back link counts, the SEO effort must make link building a priority. One way to build link popularity is a tactic called article marketing. Search engines can see when a link is used to connect a target website to good quality, relevant written articles. Anyone that sees the content, such as an article, can spread the word easily, by posting it to their sites or profiles, thereby generating more and more interest. Every time someone re-posts your content, another back link is created to your site on the web. Improving your SEO with this rate of consistency is by far a fantastic way to improve your rankings in the SERPs.

By entering website information into specialized listings of web resources called directories. These listings help Internet users connect with the resources that they can use. Meanwhile the link in each directory points back to the target site, contributing to the back link building effort. It is not effective to simply post links into any directory, as many SEO experts will tell you, as doing so can spam up your link. The highest quality directories should be the focus of your SEO efforts in order to see any chance of success with your target website's SEO visibility and exposure. These directories often have strict requirements for admission because they want to preserve their high value. Some online directories can therefore be more scrutinizing with your link submission, but perservering with such directories is worth it for your website's success.

As you will have discovered from this article, SEO efforts are centred on the most effective of link building strategies. Making the world wide web a better quality place overall is the ultimate aim of SEO, in addition of course to the personal benefits you stand to gain regarding your own website and its exposure and discovery online, thanks to SEO.

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Mary Johnson has had extensive experience in many business and marketing roles. Her interests are business strategy, Internet marketing, motivation and self-development. With a passion for passing on her knowledge to others for over 20 years, she is a big fan of http://www.completeguidetotraffic.com for targeting ideal traffic to her websites. You can find out more about Mary at http://www.recommended-resources.net .

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