Whether it's a keyword phrase that is highly competitive, or a longtail phrase with less competition, it ultimately comes down to getting quality backlinks if you want to rank on Google.
Here's the hard part. Once you get a website ranked on page 1 of Google, the competition really starts to heat up.
This is really true if you are ranking in the top three for a competitive phrase. When you pass a website, if that owner is paying attention at all, they are going to start working to get their position back.
I have found that this leads to a never ending amount of work to maintain the position you have achieved. If you ease up people are going to pass you back.
I used to be #1 for the keyword phrase make money at home. I was consistently in the top three for the keyword phrase make money online. I continue to rank well for these phrases, but if I don't work at getting fresh backlinks I find myself on page 2 very quickly.
This is true for other keyword phrases as well. Let's say you're trying to rank for a physical product you want to sell as an affiliate. This is one of the main things affiliate marketing gurus will teach you to do.
Target a keyword phrase that has less competition, but gets an adequate amount of monthly searches. You can dig into this more to determine exactly what that means.
Here's the problem you're going to run into. Even if you get your site ranked on page 1 of Google, once you move on to building another site and ranking it, you may find the position of your previous site dropping.
This is the real problem with the philosophy of telling people to build one website every month and get ranked. Ultimately with this philosophy you would have 12 websites bringing in money in one year.
If you wanted to pick the pace up on that you could build one website and get it ranked per week. This means you would have around 50 websites bringing in money after one year. That is a real online home business!
The problem is not spending time researching good niches. The problem is not getting the sites built and even getting them ranked. Although that does take time.
The problem is keeping your site ranked high enough that they are bringing you quality traffic that leads to income for you in the future. So what is the solution?
The solution is to outsource getting backlinks. You can get an overseas worker for around $300 a month. Find somebody who's a specialist on getting backlinks via blogging, article marketing, edu and .gov sites, and so on.
Plan on paying this person for the rest of your life if you want to keep your websites ranked on Google to make money.
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