How A Recruitment Agency Should Use Social Media

Everyone in the world is online and that, basically, is what makes everyone believe that social media is hugely important. Rightly or wrongly, you need to be online and connected to clients and agents but what is the best way to go about it? How can recruitment agencies benefits?

Objectives can be a tough one to decide as well, because with a wide range of opportunities how will social media aid the whole company. Here are eight things to consider when entering the social media game:

- Define - Always be sure to understand exactly what your cost and revenue goals are alongside the results that you wish to achieve. How many employees do you want using this medium? How many clients do you want to interact with? What partners do you need?

- Audience - What is your target audience? Who you want to speak to and interact with can be difficult to narrow, such is the opportunity of social media, but you need to know what sectors, companies and job titles you want in your 'followers' list.

- Keep up - By using the free monitoring sites of Netvibes or Google analytics you can soon find out what people have been talking about and how to influence them yourself.

- Content strategy - Social media, in theory, is easy to use but in practice it needs just as much planning as any other part of your business. Out-house and in-house content is the mix that you should use, identify content sources and post varying things to ensure that people come back to you.

- Infrastructure - If you have a hub, like a blog on WordPress or the like, then you can use plug ins to be connected to LinkedIn, Crowdworks, YouTube and Twitter. What is crucial is to have the capability to hold and distribute content regularly, quickly and effectively.

- Train - Make sure that your staff know what to do through social media, and how they should engage with their audience through these channels. Ensure that they know what they're supposed to be doing and how these conversations can lead to business intelligence regarding clients, customers and competitors.

- Involvement - Don't get too tied down to the strategy surrounding social media, be sure to get involved and have a bit of fun conversing, seeding links and posting blogs. Make sure that anything you post has value to it, and the conversations are interesting. If you're an interesting human being with a bit of specialist knowledge then you should find it a doddle.

- Integrate - Social media can be used for every part of your business. It is not particularly separate; useful for advertising and PR, you can also tell those offline how to reach you and get the company's latest news and views.

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