Green Ways to Promote Your Business

There is a new trend in marketing which involves making sure that marketing efforts are done along environmentally responsible lines. This is occurring as it is being realized that not only manufacturing activities need to be environmentally conscientious. Marketing represents an entire other area of business activity that can have an impact on the environment as well.
With this in mind the following are some ways to promote your business in an environmentally responsible manner.

Organic Promotional Items

One common way to promote a business is to give customers cheap or free gifts with the name and logo of a company on them, or to allow them to circulate in some way. These are called promotional items and they are recognized as a very effective marketing method. The customer gets some item that already has value and uses it often, thus being exposed repeatedly to the name. Others with whom they come into contact are also made aware of this business this way.
Common types of items of this sort are pens, calendars, coffee mugs, T-shirts, pencil sharpeners, and the like. Any of these items that are produced in an environmentally responsible manner represent a green promotional method. And with the growing trend toward protection of the environment and ecologically sound methods of production, finding products of this sort is fairly easy. Contact manufacturers of eco-friendly pens, T-shirts made from sustainable fibres, organically produced paper, and also items made from recycled material. You can even find key chains made from bamboo or recycled tires!

Green Retractable Banner Stands at Trade Shows

Trade shows are another great avenue for business promotion. Setting up a display at a trade show tells other businesses and potential customers about products or services your business offers. The very fact that you are at a trade show puts you on the map as an important and noteworthy player on the business scene.
It is common to use what are known as banner stands at trade shows. These are stands that show business related posters and graphics of various sorts that advertise or give information about your business. Retractable banner stands are ones that can be folded or rolled up for easy portability.
Banner stands, like many other items used in promotional efforts of businesses, can be produced in an environmentally responsible manner. For instance, it is possible to make these stands from bamboo. Bamboo is fast being recognized as one of the most environmentally sustainable raw materials available. The reason bamboo is so desirable from an ecological standpoint is that grows well in many different sorts of environments, is fairly easy to plant and maintain, and regrows very quickly after being harvested. It is thus an excellent alternative to wood and other sorts of raw materials. Bamboo retractable banner stands are a great way both to be environmentally responsible in your marketing efforts and also to show others at trade shows that your company values green ideals and takes the environment seriously.

With the seriousness of the global environmental situation, it makes a lot of sense to use green promotional methods wherever possible. This sends the message to customers and businesses alike that your company has something worthwhile to offer in both in a business sense and in an environmental one as well.

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For more information on retractable banner stands, go to http://www.marlerhaley.co.uk/

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