Advertising Banners Come In All Shapes And Sizes

Event organizers and marketing people generally put a lot of time, effort and money into promotion in the hope that they have hit the target and attracted their demographic market directly to their business or event. It’s a stressful time as even the best research can be off-target, perhaps because the market environment changed rapidly as it did during the global financial fiasco, or for reasons beyond human control such as an extreme weather event. To spend resources hoping to attract people to an event or business, and not get the expected results is the nightmare of everyone in marketing, so they do their best to find the right advertising medium.

Such is a time when banner advertising, a cost-efficient, creative and visual means of catching a customer's attention, should be introduced. Imagine the impact of a large vinyl banner across the front of a retail business screaming "Pre-season Sale - 2 days only", and customers leaving the shop with their purchases in plastic bags printed with the same information, creating dozens of walking ads attracting others to the site.

A most amazing and efficient way to make a product, service or event known to the public is through the use of printed promotional banners. A shopper's attention is most easily drawn to visual images intended to catch interest, may it be a small banner advertising a department store sale or a huge banner in the streets spanning a roadway. Below are some events which can be publicized through banner advertising:

=> Trade shows - stall holders find printed banners a great way for people to find them in the crowds, and the banners can display images of products, company logos and contact information.

=> Sporting events - printed banners hung strategically throughout a geographical area not only direct people to the venue, but if used early in the campaign, serve as a constant visual reminder of the date and time of the event.

=> Backdrops - many companies have corporate events such as awards ceremonies or social events, and use printed banners as stage backdrops to highlight achievements or just to advertise company services.

Versatile, low cost and highly visible, banners can be printed on both sides for maximum exposure, offer a choice of high or low resolution printing as a money saving option, and are easy to install. These products are known for their durability due to the heavy-duty materials used in production. Some companies use a generic design so that the banners can be cleaned and stored, then reused e.g. "Winter Sale" along with the company details, could be used every year.

The wide range of banner products available makes them an attractive marketing option, and a quick call to packaging suppliers who make this product is an essential step for anyone planning an advertising campaign.

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While printed plastic bags have become an environmentally sensitive issue, no such criticism has been levelled at printed banners which are a highly visible and cost effective advertising option offered by packaging suppliers like Dabron Packaging http://www.dabron.com.au/ .

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