Look at your web site from the customer's viewpoint. People search on the Internet for specific information, products or services. When they land on your site, they are there because that is where the search engine directed them to.
Your Home Page
This is going to make or break you when it comes to retaining the potential customer when they find your site. You want a home page that loads quickly so avoid flashy graphics, slow running Scripps and too many pictures.
Keep your design simple but pleasant, and your sales message or content copy friendly, warming and to the point of what your web site is about and what you have to offer for your visitors.
Think of it this way. You search on the internet for something that you want, the search engine gives you tons of links and you clink on some to see if they have the specific product or service that you are looking for.
What do you want to see?
How does the web site make you feel?
Is it easy to navigate around to the various sections?
Does it have information that is useful to you?
How good is their customer service?
Explore And Research
Whatever your product or service is, do an extensive search on the Internet for other web sites and businesses that offer the same or similar product or service.
Go through the entire web site, click on each and every page, analyze their sales copy or content. Email them about something specific concerning a product or service and see how fast they get back to you.
Go through this process with as many web sites as you can find or at least a hundred of them. Obtaining this type of knowledge about who your competitors are and what and how they are offering their products and services will benefit you and help you in designing your web site to be better.
Think About The Customer
Every aspect of your web site design should have the customer in mind at each point. Every sentence, paragraph and pictures should be warm and inviting.
Have an updated Blog for your site with good informative information about your products and services. Invite customers to leave feedback and comments and go out of your way to get them the product or service that they need even if it isn't on your web site.
By being able to supply them directly or indirectly with a product or service will instill a sense of trust in your business and will most likely encourage them to refer your business or service to someone else or to return and do business again and again with you.
Learn to be better than anyone else in your particular niche, and in time you will be able to build yourself a very profitable web based business.
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Casey Trillbar is the editor of makeawebsiteguide.com, which is a website aimed at supplying a step by step guide on how to make a website. http://www.makeawebsiteguide.com
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