Consider writing a blog, especially one that utilizes Search Engine Optimization (SEO). Identify the most commonly used search terms that are relevant to your website, and write SEO blogs based on each term. If you simply do not have the time or patience to do something like this, look online at a freelance website. There are plenty of freelance writers that would gladly help, at a cost of course.
A blog may be added to your current website, or it may be developed on one of the many free online websites that host blogs. Consistent updates are key to keeping your blog going, but don't expect significant viewership for a good six months. As with most things in life, it takes time to build up. Be sure to include links to relevant pages on your website, or your effort will be wasted.
Once you have a good number of postings on your blog, submit it to websites that offer blog listings. Look for related blogs and post comments on them, with links to your blog. Contact other blog owners regarding swapping guest blog opportunities, during which each of you would post a blog written by the other party on your blog. This provides additional exposure for both of you.
Look for forums related to your website. Start discussions and post responses to the thoughts and questions of others, always including your website at the bottom of your post. Always be relevant, do not "spam" boards with random advertisements for your website. This is ineffective and will result in losing your privileges on the forum.
Write articles that are relevant to your website and publish them online. There are a number of websites that permit user-generated content to be published for free. Before submitting an article to one of these websites, be sure to closely examine the terms and conditions. Some permit authors to only include a link to the website in their profile or in the author's blurb, while others allow for links within the content of the article.
Whichever method of writing you find preferable, be sure to offer content that is actually useful. The Internet is flooded with so-called articles and blog postings that contain nothing but useless "fluff," writing that provides little information and is mostly space filler. Consider what questions your customers might ask, or that you have asked in the past, and write about these. Aim for articles that are between 450 and 500 words, as this seems to be about as far as a reader's attention span will stretch.
Join relevant networking circles, and offer to trade advertising space with websites that offer complementary, but not rival, services or products. While taking all of these steps may be time consuming, the effort will be well worth it in the end.
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Casey Trillbar is the editor of makeawebsiteguide.com, which is a website aimed at supplying a step by step guide on how to make a website. http://www.makeawebsiteguide.com
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