Marketing For Florists - Top 7 Tips

Marketing for florists is easy when you know how but ignore these contacts and you will miss out on big results and will run the risk of leaving your business behind in the 20th century! If you want to be known as the No1 Florist in your town it is imperative that you get to know your community, make yourself known and ensure that they recommend and come to you first. Let's take a look at the important players, who can influence your business success and what you can do to secure their loyalties.

1. Wedding Planners: Find out which planners are the top three in your town. These are people who brides go to when they want someone else to do all their arrangements. Invite them round and show them examples of what you can provide and the prices involved. Make up samples of packages that can be shown to prospective purchasers and be happy to enter into a referral agreement with them.

2. Churches: Ensure you make yourself known to the local church groups and secretarials. These people know about all events in your community. Weddings, christenings and funerals and they can be a good source of recommendation. Churches certainly use lots of flowers at Easter and Christmas and many of them encourage their congregations to purchase flowers in memory of loved ones. Memorial boards or cards are supplied stating the names of the loved ones being remembered and the donators. A Win - Win situation for both the church and the family/friend who wish to remember and a suggestion from you will certainly make you stand out especially if you readily give an arrangement yourself from time to time as a thank you.

3. Funeral Homes: Many families in great distress welcome a recommendation from the funeral home so ensure you supply them with plenty of business cards and brochures. Sending an arrangement for their reception area occasionally will also ensure it is your florist name that is highlighted.

4. Hotels and Large Corporations: Always looking to impress their guests with various displays and they also are in the business of wanting to stand out from their competition. Why not offer them a display for their entrance foyer and test out the reaction.

5. Realtors and Home Stagers: High price properties require the extra touch to make them stand out. Make friends with the top sellers.

6. Photographers: Once again, these businesses can recommend. After all you wont know who the bridal party will visit first and the photographers themselves may well require arrangements for their photographs.

7. New Business: This could be the best idea because most other florists will not think about. Make sure you know of any new business coming into your area. Send them a flower arrangement or plant and welcome them to the district. Your flowers will not only be seen by customers but the new business will definitely remember your kindness.

Others have followed these 7 tips and achieved success with becoming the No1 florist in their region. Follow them yourself and you too, will succeed with your marketing for florists.

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See how you can improve the marketing of your florist business and become the No1 florist in your region by visiting my Marketing For Florists website at: http://www.marketingforflorists.org

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