Summer 2011 is exhibiting to be an even hotter year for frozen yogurt franchises, tough economy notwithstanding. Go for a walk through the many shopping centers and department stores throughout the country and there's a freshly launched frozen yogurt shop.
The fad, or maybe we should say its second coming, started in Southern California. With the success of popular frozen yogurt labels such as Pinkberry and Red Mango, a lot of frozen yogurt franchise business opportunities came out; and, since 2007, they've been progressively developing. People have observed their unique curiosity in the product and visualized how this can produce income.
As a whole, that's a lot of frozen yogurt franchises. How many single frozen yogurt outlets that represents might leave recent investors with some sleeplessness. But, perhaps the truth that the frozen treat market has grown to be a $12 billion business-a big percent of which is attributed to frozen yogurt-might give some comfort.
Latest development indicates that many franchise companies are moving away from the best selling "designer" frozen yogurt franchise designs of the Pinkberrys and Red Mangoes of the industry and moving toward the self-service types. Apart from the typically more expensive franchise cost, the products are typically more over-priced as well.
These days, despite the popularity of frozen yogurt treats, at $5-$7, customers will steer clear. Or maybe, offered the choice to pump their own servings, get billed by grams (from thirty to fifty cents per ounce-about $3 per cup or sometimes less), and have the same selection of toppings, they would ignore the flamboyant decoration and also the brand in a heartbeat.
Self-serve frozen yogurt franchises don't mean staff-free. It implies less workers. It would be ideal to maintain a great quantity of workers to make sure that health issues don't occur and neatness is controlled. This is one crucial factor where a franchise's company system will either work investors out or not.
As it stands, competition is strong. The frozen yogurt franchise business is growing and everybody wants a chunk. Only time will tell who will be left standing.
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Read additional information on the frozen yogurt business at http://www.frozenyogurtfranchise.org/
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