Wednesday, July 13, 2011

Pop Up Displays - Are They Worth A Little More Money For Their Ease Of Use?

Every successful business implements strategic marketing methods. One marketing method that many companies use is a type of display or banner. However, many displays and banners are large and require multiple people to install. This can be a problem for businesses that travel to different home shows and expos. The constant setting up and breaking down cuts into the time that employees can use on other projects.

This results in one particular question for many business men. Are pop up displays worth the money? Because every business is different, the answer depends. There are certain factors - such as cost and budget - that business owners must look into when deciding on the answer to this question. However, there are some valid reasons why business owners should consider purchasing a customized pop up display for their business.

They are easy to use.

Unlike large banners and displays, pop up banners only require one person to install and only take a few minutes to completely install. This allows more time to be used on other projects and tasks. In most cases, the small displays do not require any drilling or screw drivers. Instead the banner is inside of a plastic or metallic base.

They are portable.

Large banners attract attention. However, they are designed for a permanent placement. As an alternative, pop up banners are much more portable. Portability is important for businesses that advertise with a lot of trade shows and expos.

Moreover, they are made for transportation, so they usually come in a durable casing that protects the banners from the elements.

They come in different configurations.

Because there are different types of displays, pop up banners are made in different configurations. Therefore, there is a pop up banner that will fit every company's display style.

Some basic configurations include the gull-wing shape, horseshoe shape, straight, curved, and accordion style. Each style is designed to fit different styles of displays.

They are affordable.

Unlike their more permanent and large counterparts, pop up displays are actually inexpensive. In fact, pop up banners only cost a fraction of what a large banner costs. Of course, there are no fixed prices, but many design companies give free estimates for customized banners. Prices are based off of various factors, such as colours, complexity and if the banner is double-sided.

They are attractive.

Many studies show that banners and other design graphics are the first thing many people notice about a company's display booth. Therefore, a well-designed pop up banner can greatly increase the traffic to a display. Even just one simple banner on the side of a display can greatly improve lead generation.

There are many reasons why pop up banners are great for companies. However, every company should still consult to see if it is within their best interest to acquire one.


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Find out more information about pop up displays: http://www.marlerhaley.co.uk/pop-up-displays


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