Thursday, February 24, 2011

Why Social Media is Important to Your Business.

Social media has become something that no internet marketer can afford to ignore. This is clearly seen when you start looking at the number of hits good social media content receives in even a short period of time. If you're trying to engage in a local internet marketing campaign for a small business, it is absolutely imperative that you take a long hard look at just how social media can benefit you in that campaign.
When you're trying to figure out how to go about using social media in a small business setting, there are several things that you need to consider. Primarily, you need to figure out what type of content is going to be most practical to create for a business, and then figure out what message you want to communicate through that content.
You can create any type of content that you want. Audio, video, and of course, text, are all valid forms of social media. However, some types of content might be more suitable to certain types of businesses. While video is certainly useful for all business types, if you're marketing primarily to a younger generation who spends a lot of time on YouTube, it is going to be even more important that you find a way to include some video in your social media campaign.
There are several different ways you can approach the creation of social media. First, you can try and create a humorous piece of content. We all know just how quickly a funny video on YouTube or a funny email can get around. If you can create truly funny content with even just the smallest mention of your small business, you can be sure that you're going to boost the traffic to your site.
The next type of content that you can create is that which educates people. Providing information to your customers is something which they are always going to value. The idea is to prove that you're an expert in your area of business while providing real value to your customers. For example, if you were promoting a website for a local mechanic, maybe you could put out a series of articles and videos detailing exactly how to perform minor maintenance. Things like checking the oil, refilling washer fluid, and changing a tire can all be explained clearly online. If you provide great instructions on how to do these types of activities, it helps cement the notion that this mechanic is an expert in this area. Then, when people have more serious problems that are beyond the average do-it-yourself, they will come to the mechanic to help them.
Finally, creating social media which is newsworthy is also a good way to draw eyes to the website of a business. People are interested in developments within businesses that they work with. For instance, a story about a new employee being hired or about an employee attaining a new certification or training is something that many customers (and prospective customers) will find interesting.

Article Source:
Rich Reese is a consultant for a local internet marketing company and has expert knowledge of selling online marketing.

No comments:

Post a Comment