Friday, December 30, 2011

Security and Secrecy Are a Must in the World of Racing Cars

Copyright (c) 2011 Alison Withers

It can cost several million dollars to build a high performance, technically advanced race car and finance a team through the annual race programme, particularly at the level of the Formula 1 Grand Prix, where there are at least 17 races per year hosted all over the world.

Even at F3 level the costs are considerable and many question whether it is appropriate to run such an expensive sport at a time when there are increasing worries about the environment as well as a global financial crisis.

A steering wheel for an F1 car, for example, can cost as much as the average family saloon car.

There are arguments in favour, however, both in terms of the eventual benefit to the environment from the new technologies being developed to enhance performance and fuel economy which, it is argued, will eventually translate into the mainstream car market.

Plainly a manufacturer's involvement in creating a winning car can have benefits for sales of on-road cars in a highly competitive market. Equally there are benefits for the manufacturer in attracting sponsorship from companies keen to benefit from increased awareness of their logo and branding for their own products or services.

Other business sponsors are willing to contribute sponsorship money but wish to remain in the background and avoid any publicity at all. Their purpose is to develop good business networking opportunities with other high profile businesses and so increase trading opportunities.

The race industry also provides employment opportunities, not only for drivers, some of whom start off in F3 to develop their skills and their reputations as drivers, but also for engineers, back-up teams, marketing specialists and others involved in the work of any large business.

The rivalry, investment and competition involved in building the best performing car and in the races themselves means that there is a need for secrecy and confidentiality at all stages.

This means getting the cars, spare engine parts, extra tyres, replacement body parts and tools to and from each race meeting.

A company that specialises in transporting race cars needs to be able to offer a number of facilities in transit. The most obvious is secure, enclosed transporters and insurance.

The covered transport should also be able to offer access for modern aerodynamic, open wheeled vehicles with a very low ground clearance, as is the case with most F1 and F3 race cars. It needs to also be able to deal with cars that have been damaged during the race and therefore be able to winch the car back into the transporter if necessary.

In addition there are many meetings and rallies throughout the year in several countries for older and vintage race cars. These too will need careful, enclosed transport to protect the cars from damage and also the possibility of theft, particularly for a rare and coveted model.

Using a specialist company with expertise in transporting such specialised vehicles will provide peace of mind for the owners and makers that their car is safe from potential damage or from being seen by rivals before the race.


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The stakes are high for companies investing in building the most technologically advanced race cars and a high level of secrecy is maintained right through to using secure, covered transport to an event. By Ali Withers. http://www.carsincamera.com/transport/covered-transport.html

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Can Productivity and Profit Be Improved by More Flexible Workplace Regimens?

new article at WhenWorkWorks.org (http://whenworkworks.org/research/downloads/www_us_workflex.pdf) actually suggests that proper use of flexible work plans can help employers achieve the following:

Improved employee work satisfaction

Lower insurance expenses because employees are healthier Lower turnover No employer will find anything wrong with the aforementioned.

They point out that workforce flexibility offers members of an organization the resources that they need in order to become totally engaged and effective at their place of work and at home.

Research has shown that two thirds to three quarters of employees feel like they do not spend enough quality time with their spouses, kids, themselves and their houses. This makes a lot of employees put a lid over their work ambitions in order to make room for their home life.

Obviously, this is not good news to any employer. A worker who is intentionally performing below his or her maximum abilities is simply a drain on the organization's resources. As a business owner, you will not be doing any good for your members of staff and you will not be doing any good for yourself or your business if you fail to deal with the situation.

So, flexibility to perform work tasks appears to be indicated; but there is a snag. Employees do not appear to believe that utilizing all their "flex" alternatives offered to them will have a zero effect on their career. Translation: workers think that if they utilize their flex alternatives, it will keep them dangling at the bottom of the corporate food chain. So, in other words the flexible programs are considered to be stagnating.

Advice If you have no plans of supporting the flex programs, do not even bother about implementing it! 3 words "Waste of Time" and underperforming workers - ugh!

If you plan to implement the flex programs, you should provide all the necessary support at every level of management - and do so with a lot enthusiasm!

You will need to understand that flexible programs will not solve every single problem. You will still need to do the following:

Ensure that you respect your employees and their ideas. Provide opportunities that allow them to grow and learn. You will also need to provide some sort of economic security. Give your employees a level of autonomy.

Adding a flex program to all the aforementioned will result in humungous advantages to the employer - lower health benefits, turnover and overall productivity.


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Jim Edholm is President of Business Benefits Insurance (BBI), an employee benefits planning firm in Andover, MA. He has worked with employers for more than 25 years and can be contacted at (978) 474-4730, via his website (http://www.bbibenefits.com), or via e-mail (jedholm@bbibenefits.com ).


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How to Drive Traffic to Your Site With YouTube

You may have heard of video marketing, and may even have tried your hand at one or two videos, but gave up after that because they do not seem to be bringing traffic to your website and don't get any hits on YouTube either. This article is to help you get to grips with YouTube and how to use it to drive traffic to your website.

There are two things you need if you have a website: Traffic and Conversion. YouTube is an excellent way to drive traffic to your site.

Here are the benefits of Video Traffic:

- It drives qualified traffic. If you have videos properly targeted, visitors are going to be drawn to you and your product or service

- It is really the way to be marketing today.

- It establishes you as an authority, and gives you credibility with your prospects.

- Videos are ranking better than articles.

If your videos aren't working, there are three possible reasons:

1. it is possibly because the video is just such bad quality that people don't want to view it. Your videos need to give value to others.

2. You are not optimising it correctly

3. You don't understand YouTube Etiquette.

Why YouTube?

It has over 55% of the market share of video hosting platforms. There are a lot of other competing sites to YouTube, but 55% of all the traffic, activity and uploads are from YouTube.

There are over 35 hours are uploaded every minute. 13 million hours of footage was uploaded in 2010.

There are over 2 billion video views per day.

It's being called the second largest search engine and the third most visited website on the internet.

The average visitor spends at least 15 minutes per day on YouTube.

Demographics are people from 18 - 65 years who are using it.

YouTube videos are showing up in Google search.

So you really need to use YouTube as a marketing tool.

What is YouTube?

It is a video sharing platform that allows users to upload and share videos while viewers can rate, view, comment and share.

A misconception people have about YouTube is that they don't know that YouTube is a community just like Facebook and Twitter.

The big difference between YouTube and other social media is that in other social media people don't listen. In YouTube, people are there to listen.

Why do we watch videos?

68% of video users want to be entertained.

28% are looking for information.

So how do we tap into this?

We start with keyword research:

The best place for finding keywords is the Google keyword tool. Just do a search on Google with the words: Google Keyword Tool and it should come up first. You can then put in your main keywords for your website and do a search.

There are different types of keywords for your videos:

The first type is keywords related to your niche. So with this, if you use keywords in your video titles that are relevant to your niche, they will come up in the search engine results and you will get more views.

The second type is keywords that have videos which appear in Google search. If you choose keywords that already have video results, if they do then the video's you create based on these keywords will have a greater chance of getting more traffic.

The third type is current event keywords. Google keeps on top of the current news as people search for it as soon as they hear about it. So if you use a current event keyword in your video it will also give you more traffic.

The last one is related video keywords. If you can find what other people have done that are related to your niche and then use the same keywords, you will come up in the related videos on the right hand side, which will also lead to more traffic.

On YouTube you get statistics for each video. You can see how many views it has, where the traffic comes from, where it's embedded, it tells you which keywords are working, you can see who is watching the video, their gender, age and location. So you can "reverse engineer" the results to work for your videos as well.

Where to go for more keyword research:

Google Insights or Google Trends are excellent tools. This gives you articles and searches and what is happening in your niche. It shows you upward and downward trends, so that you know what is "in" and what isn't.

So, once you have your keywords, you should be able to use the techniques above to get more views on your videos.


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For more information on Video Marketing visit Attraction Marketing and download a FREE report: "10 Magnets to Attract Clients." http://attractionmarketing.net.nz


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What You Should Understand About Trying To Find A Job

In today's difficult economic times, it seems like everyone is trying to find a job. Many folks are seeking better employment even if they already have a job. With numerous people being unemployed, it can sometimes feel like selecting a job is going to be extremely difficult since there is so much competition available, and that's a well known fact. However, when you are searching for a job that will positively help you, there are a number of things that you can do. If you're on the lookout for ideas regarding your specific job search, you'll definitely want to take a look at this short article. We are going to discuss a couple of strategies in the following paragraphs.

Firstly, among the best places to look for part-time jobs or even full-time jobs is Craigslist. In nearly every field imaginable, Craigslist has a large listing of jobs, and they're being updated continuously. When it comes to posting full-time or even part-time jobs, many employers turn to Craigslist. Location is also something you are able to see on Craigslist. So if you are looking for a job in a specific section of town, it will be possible to search for jobs which are only in that certain part of town.

When you're looking for a job, one of the best things that you could do is to make sure you get on the web each day and apply to as many jobs as you can, whether you get on Craigslist or some other job searching site. When it comes to looking for a job, persistence as well as determination will certainly take you very far, which is emphatically true. Before too long, it simply becomes about statistics. If you apply for a massive amount of jobs each day, you are bound to get interviews after a while.

When you are searching for a job, another great strategy that you ought to always take into consideration is networking. Sometimes the best way to discover a job is to talk to people you know. A lot of employers want to hire individuals who their employees know. It's a great idea to make sure that you keep in touch with all of the working professionals which are in your life. If you want to meet some new people, you may even join networking business groups.

Ensuring that you've got your interview tactics down is another strategy that you should bear in mind. You want to ensure that you look neat, clean, and professional and that you're self-assured. You want the employer to know that you feel that you are perfect for the job, but you do not want to come across as conceited.

If you use all of these pointers, you will be on your journey to finding a job in no time, whether you're enthusiastic about full-time jobs or part-time jobs.


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For more information, have a look at our website, http://www.findajobalready.com/craigslist-jobs


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5 Top Email Marketing Strategies

Email marketing is one of the best ways to make money. In this article we want to offer a few of the top email marketing strategies for you to consider. Utilizing as many of these as possible will help you make money at home and become better at marketing by email.

1. Hire someone. Do not let your lack of knowledge stop you from getting started with email marketing. You can hire an article writing service to help you with your autoresponder messages.

You could go to Fiverr.com and find someone to set your email campaign. You can even go to discussion forums, such as the Warrior Forum, and find people to do things for you including email marketing.

2. What is your theme? Having a well-organized theme to present your email messages is a good way to get started.

Put a little thought into the emails you are going to be sending out your list. You can pre-program these to go out over a period of time. Following a specific theme makes more sense to your readers.

3. Build trust. Many Internet marketers miss this important aspect of email marketing.

The way you build trust is by offering useful information without asking anything in return. This means that initially are not going to be selling anything to your subscribers.

You are going to provide helpful information they appreciate receiving from you. You will have to gauge in your own niche how long you're going to offer information before you start asking for something back.

4. Sell. A common question I see in discussion forums is how often you should sell things to your list.

Personally I see no advantage to having a list of people if they are not going to eventually become a customer. If people unsubscribe from your list because you try to sell them something you probably don't want them on your list anyway.

If you have taken the time to offer useful information, and build trust, then it's okay to send out emails asking them to buy something from you. If you represent quality products and programs you should be proud to let people know about them anyway.

5. Publish an ezine. I'm always amazed when I come across an ezine that has been around for 10 or 15 years and has a very solid subscriber base.

I'm not amazed that this is happening, but rather I'm amazed that more people don't utilize his strategy. If you publish a real email newsletter on a regular basis this is a great way to do email marketing.

These are 5 top email marketing strategies myself and other Internet marketers use. Join us and see if you can make more money with your Internet business using email marketing.


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Jeff Schuman invites you to visit his make money at home website for free JV With Jeff training, affiliate marketing, and starting your own online home business. Visit it now to find one the best ways to make money! http://www.WorldsBestWaysToMakeMoney.com

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