Write Your Name In Your Customers' Memories With Custom Pens

Even though so much writing is now done at a computer, tablet or smartphone keyboard, pens remain an important part of business and personal communication. Custom pens therefore remain valued gifts, and they are valuable promotional materials as well when they incorporate a business name, trademark or logo in their design. Traditional styles include disposable pens with full business information, such as name, address and phone number, inscribed on their barrels, or refillable pens that incorporate a firm logo on their clips.

Regardless of the design of pen that is offered as a promotional item, it needs to be memorable in order to stand out among the many writing instruments that people typically receive from businesses they may have an interest in dealing with. For instance, visitors to trade fairs are often literally bombarded with souvenir pens, and most of those pens may well end up being disposed of at worst, or relegated to a drawer or even a child's school bag at best.

On the other hand, a pen with a truly memorable design becomes a conversation piece, as it rests on a desktop or is displayed in a shirt pocket, where it gets attention the moment it comes out to sign a document or jot down a note. For a pen to be memorable today, it usually needs to have a very specific design, very different from a typical round pen, or serve a dual purpose. Flashlight and pointer pens have become very common, whereas pens that incorporate a USB drive into their caps, while perhaps more expensive than usual souvenir pens, are both unusual and very useful.

Pens in shapes that are associated with a certain business, such as, to take an example that may sound absurd, a plunger-shaped pen for a plumbing service or plumbing supply house, can also be memorable - but with so many such pens available, it is the truly striking ones, such as the assumedly hypothetical plunger-pen, that will truly serve its purpose as a marketing tool, even if its recipients never use it as a writing instrument.

A luxury pen with the name or logo of a business, as well as the name of its recipient if possible, engraved somewhere on its surface remains a valuable gift, but its cost limits its use only to providers of large-ticket goods and services to upscale or corporate customers. Of course, every one of a dentist's patients would be overjoyed to receive a designer pen at holiday time, even if it had a tooth attached to its clip, but such pens would be more suited to a dealer of upscale sports cars, whose gift pens would be distributed to customers who purchased new cars within a year or two of a gift-giving occasion.

Regardless of the type of custom pens a merchant or service provider needs, splitting the cost of an unusual or creative pen by having one or more of its own suppliers sponsor it and include its logo on the pen can be a cost-saving and value-adding idea. An authorized dealer of a particular brand usually wants to resell that brand to the same customer and his or her colleagues when replacement time arrives, so printing its branded supplier's logo and its own contact information on a pen is an ideal strategy.

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The author has an interest in custom pens but doesn't claim to be an expert - however, if you need real expert advice and help on custom and promotional pens the people at http://www.logopens.co.uk/clubrowcreations are held in high regard, have had some great reviews, and come highly recommended.

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