The term Trademark is especially used in most legal entities or business organizations for identification. It refers to a symbol which is unique that is meant to identify a specific person or company. Generally, it is a logo. So, what all can be trademarked? The answer is that one can give any business organization or company a brand as long as it is brand that is not abusive. Anything can be trademarked; from companies to specific products. The name can be used to describe the product's quality or even what it contains.
Having said that, registration of a trademark is very easy and the only thing that one has to do is follow the steps that are required in order to be registered. Well, it is necessary that one begins to apply by filing the trademark application form. This form is taken to the office of the intellectual property of the local region, which is required to check if the requirements that have been filled in the form are met. The examiner goes through the application form and if he has doubts, the applicant will be notified. The applicant is supposed to respond to the examiner doubts. If still the applicant answer does not satisfy the examiner, he or she can reject it. However if the application form is approved, then it will automatically be published in the trademarks journal and later be advertised after a period of two months.
Once the applicant receives the notice of allowance, he or she will be required to pay a registration fee of $ 200. This will declare the applied trademark as registered. The duration of the registered trademark is expected to take fifteen years. There are lots of benefits of having a registered trademark. Once one has registered his or her company trademark, the registration can be used as the starting point of acquiring registration in other countries. Therefore it is easy for one to do business in countries worldwide. If the registration is filled together with the custom services, then this can help to avoid the importation of the trademark infringing unknown goods.
Moreover, the ownership of the trademark is recognized by other companies. A registered trademark is a moment to notify the public by making them aware of its existence. Also, the renewal fee of an expired registered trademark is cheap and therefore one can continue using the registered products, hence building the foundation of the company. The registration of trademarks distinguishes the registered ones from those that are not registered, hence if another business emerges with the same name as yours; its application will be blocked since first come first served. Therefore it is better to register the trademark as early as possible.
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