Wednesday, January 18, 2012

Increase Your Food Truck Sales During The Holidays

More shoppers flood the streets during the holiday season than almost any other time of the year. With happy thoughts and the hustle and bustle of the holiday rush, many of them are looking for a tasty and convenient meal on the go. This is great news for food truck operators who can position themselves near popular retail outlets and other holiday events. Just being in these populated areas in one way you are sure to increase your sales during the holiday season, however, here are a few other festive offerings you can provide to entice customers to visit your food truck this holiday season.

Holiday shopping in major cities across the United States, often brings shoppers out on days when the temperatures are chilly. One of the most popular cures for cold temperatures is a warm beverage. If you are a food truck operator consider adding a couple festive holiday beverages to your menu. Peppermint hot chocolate or warm spiced cider are among the most popular steaming beverages that attract customers. Once word gets out that you are offering something warm to drink, customers are likely to try one of your other menu items as well.

Another way to attract shoppers during the holiday season is to show a little cheer yourself and let people know you are embarrassing the holidays at your food truck. Creating a custom wrap for your truck might not be in the budget but spending a few dollars to decorate the inside of your truck with lights and other festive decorations can go a long way toward showing people you are in the holiday spirit. Encourage your employees to wear holiday pins or have new holiday themed company shirts made for your employees to wear during the holidays.

Building an online social network and increasing your twitter followers is important to growing your food truck business. This holiday season, say thank you to your current followers and entice others to join your online network by offering them a special holiday gift. Send out a tweet to your followers wishing them a happy holidays and offer them a free warm beverage if they send out a tweet about your business. This will get the word out about your food truck and also be a great way to say thank you to your loyal customers.

Food trucks are becoming more and more popular and many people are looking for a way to share their favorite food trucks with their friends this holiday season. You can make a few extra dollars during the holidays by offering customers the chance to buy stocking suffers for people on their holiday shopping list. If you had holiday tee shirts printed for your staff you should offer them as limited edition shirts for customers as well. You could also put together a recipe book of some of your most popular menu items, customers are sure to snap those up. Gift cards are another great way for you to offer a gift item to your customers with a relatively low overhead.

This holiday season get in the spirit and increase your food truck profits with one of these or many other holiday marketing ideas.


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Visit Custom Concessions online for more information about food trucks and trailers. They customize everything to the needs of each customer. Find them online at http://www.customconcessions.com/tailgate-trailers.php


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