Secret Steps to Successful Telemarketing

Telemarketing is one marketing technique that has proven itself effective in promoting various products and services. Well, that will happen if the telemarketers involved are skilled enough to pull it off. More often than not, they don't know how do do it. Below are just steps that they can follow to help:

Make Each Call Count:

In each telemarketing call, agents or telemarketers have only a few seconds to state their purpose and discuss the benefits of a particular service or product. There is very little time to say all that needs to be said because customers or prospects are very likely to stop or reject the agent after two to three sentences. The few moments provided are the most critical steps in the cold-calling process, ones that should not be passed.

Do not make assumptions that prospects or customers need something because this puts them off. Instead of guessing, it is better to ask relevant questions and point out how the offer can be valuable or beneficial to them.

Telemarketers need to be sure that each call will get their prospect's attention as quickly as possible. An agent letting the conversation go in different directions would simply end up wasting the time of, not to mention irritating, prospects.

Simplicity is Key:

There is a greater chance of success in a telemarketing call if the customer or prospect understands very well what the call or offer is about. Telemarketers must make sure that they state their reasons clearly and they get to the point switfly and efficiently.

Get Comfortable and Speak Naturally:

Many businesses have proven that customers are more receptive when telemarketers speak naturally (not sound like robots!). Of course, this can only be achieved if they have comfortable seats, ample calling spaces and are using the appropriate equipments such as good headsets.

Keep Practicing:

Constant repetition carries conviction. Before beginning a cold-calling campaign, it is important for telemarketers to practice their calling approach in order to develop confidence and correct mistakes before beginning their tasks. Performing in a role play can help agents prepare for the job. Listening to themselves on an audio recorder will also help them determine if their tone or spiel will create an interest.

Make Use of Notes:

Notes can serve as guides for agents in choosing which words to say and how to say them in a call. They can use it to organize their thoughts as they move along in their conversations with customers. Awkward pauses during inquiries is an indication of lack of preparations, which is something telemarketers can easily counter by preparing themselves for the task..

Respect the Customer:

This of course, is a must. Many telephone representatives fail to realize that just by asking questions like "Do you understand what I'm saying?" or "Do you follow what I'm trying to say?", they can offend their prospects or customers and undermine their ability to catch on. It is necessary for telemarketers to be able to make their prospects understand what they are offering and if they feel that the potential customer is unable to catch on, they should be patient and still show courtesy.

Earn the Customer or Prospect's Trust:

Making the prospects feel that they are speaking with a friend instead of the usual sharp-shooting type of telemarketer is important. Agents should be genuinely friendly and concerned for them to develop confidence in the agents and what they do.

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Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com/

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