This still works, but article marketing went through a number of important changes in the past year. As is the case with many things on the internet Google has been behind most of these changes.
In 2011 Google altered their search engine ranking algorithm to filter out websites of low quality. Their main focus was to lower the ranking of sites that focused mostly on advertising revenue and were built primarily with duplicate content. Duplicate content is content that is already online someplace else before you add it to your site.
Affiliate marketing websites really struggled. Many of these were mini sites that included mainly duplicate content and were full of affiliate banners and links to affiliate sites which were all the same for each and every affiliate.
Affiliate marketers, along with other Online marketers who had developed websites with fresh content, were rewarded with increased rankings. This too set the model for all websites going forward. You must create a site that contains unique content and rewards your website visitor with a high quality experience.
This is where article marketing can be a big help to you if you do it correctly. There are a few things you need to be aware of.
1. Add it to your website first. If you are going to make use of articles to develop website content post it on your own site before you publish it elsewhere.
Take one extra step and bookmark the new webpage so the search engines will find it. I suggest you use Only Wire which is a service that book marks webpages to social directories.
2. Unique content. A much better approach once you add the content to your website is to spin it to make it 100% unique prior to adding it any place else.
People who work online from home and do article marketing concentrate primarily on submitting articles to directories such as Ezine Articles, Idea Marketers, and others. These article directories are beginning to crack down on article submissions which contain articles posted somewhere else online.
This has impacted individuals who relied mainly on private-label right articles, or utilizing an article writing company. Because of this you need to submit articles that contain only unique content that has not been submitted somewhere else.
Submit Your Article provides a excellent program called Article Leverage. This enables you to develop unique variations of your articles before they are submitted.
SYA takes article variations and submits them to the article directories for you. This really is good since you will have a distinctive version going to article directories which usually boosts the chances of it getting published.
3. Blogging. Publishing content to your own blog is a great method to create a large website of unique content.
Expert Affiliate marketers take articles they've submitted to article directories and re-create them into shorter versions for blog posts. Most article directories are looking for articles of 400 to 500 words.
You can re-create those into smaller articles of 150 to 200 words and publish them on your blog. Again the secret is to make the smaller article unique so you're not penalized by Google.
One method to do this is to take a shorter article and post it to your blog then bookmark it with Only Wire. Then submit the longer 400 to 500 word version to the article directories. This way your website is always spidered first and you are credited with unique content if there's any question.
4. Article videos. Use an article converter like Article Video Robot and develop article videos. One thing you can do is take the short version of your article and make a video of it in and then post the embed code on your blog.
Article Video Robot enables you to distribute your video to shared video sites such as You Tube. This is a good way to create backlinks from your articles and do online video marketing.
To sum up article marketing is not dead if it is done correctly. It can still be a great form of marketing online, but you must focus on developing unique content in multiple ways when doing it.
----------------------------------------------------
Donnie Baird is the owner of http://internet-work-at-home-opportunity.com . Visit his work at home directory for a variety of ways to make money online including a Free Newsletter at http://internet-work-at-home-opportunity.com/affiliatemoneymachine providing tools, tips, resources, and free Internet Marketing Ebooks to teach you how to be a success with them.
EasyPublish this article: http://submityourarticle.com/articles/easypublish.php?art_id=252623
No comments:
Post a Comment