Software, in spite of all its capabilities, has one serious flaw: it loses its market value as time goes by. Though it's true that all products and services go through this, software has the misfortune of losing theirs too fast. Considering this, many software companies need to get their wares off the shelf very fast. Usually, the first week of the product's launch is a crucial time for its creators. Good if it sells well, but if not, it means bad news, so much more if it's in regard to B2B transactions.
Over the years, software companies are increasingly finding the usefulness of software telemarketing to be an essential addition to their promotional campaign. It can be used to inform several people at lower cost. It can also be utilized to reach out to other businesses who might want to use the software products being offered by the company. Also, because of the personal nature of telemarketing, a feedback system can be developed that could rapidly inform the company of any change in trends and needs of their customers. Apart from that, this marketing by telephone can be utilized as the frontline force in meeting customer comments, inquiries, and complaints. Regarding telemarketing as it is, there is an increasingly common shift from maintaining an in-house team of telemarketers towards outsourcing the tasks to telemarketing services providers. These firms have professional telemarketers who are trained to maximize the potentials of their client's products or services and produce software leads. What makes this trend so popular is the fact that it's cheaper to use. When a company outsources its telemarketing tasks, it doesn't have to pay for overhead charges, salaries of telemarketing employee, training, additional specialized equipment, and other costs that come with an in-house telemarketer. One only has to pay a certain fee to the service provider, and their telemarketers will do the job. The savings can be clearer especially if the campaign is only a seasonal one.
There are a lot of telemarketing services providers around the world that can give quality results for clients. They can be easily found through the internet. Just type "telemarketing companies" on Google, Yahoo!, or even Bing and the results will include the who's-who in the telemarketing industry. One can research on their background, read the testimonials of satisfied clients, or even have them verified with government agencies. If the provider is pronounced legitimate, then it's a good time to decide whether to hire their services or not. But since software sales leads is the goal here, the decision is usually in the positive. There are so many things that telemarketing can do that keep businesses going.
There's no denying that marketing by way of telephone has established its name in the software industry. With its many advantages, software companies are assured they will get the best software sales leads possible. This is good, since it would mean a better chance of making a sale. It's unique and personal approach also makes one of the best in getting in touch with a wider, and more responsive, market. Whether it continues to be the best bet of marketing strategists or just another tactic to get by during these hard times, one thing remains clear: telemarketing can inject life into a software sales campaign.
----------------------------------------------------
Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com/
EasyPublish this article: http://submityourarticle.com/articles/easypublish.php?art_id=235204
No comments:
Post a Comment